Nabisco promo ties into Super Bowl

Published on .

Nabisco Biscuit Co. is running a Super Bowl promotion for its snack cracker line themed ``TV Tailgating'' in January. The effort will include a TV campaign, free-standing inserts, in-store advertising and a print ad in TV Guide's Super Bowl edition featuring NFL announcer John Madden. McCann-Erickson Worldwide, New York, handles.

Copyright December 1996, Crain Communications Inc.

In this article:
Most Popular