As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Nabisco Holdings, Parsippany, N.J., announced a sweeping restructuring anticipated to yield $100 million a year in ongoing annual savings. The savings will fund a 30%-plus increase in advertising and consumer promotional expenses for cookies and crackers in the second half.