Nabisco talks to 3 shops about 1 account

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At least three agencies are in discussions with Nabisco Biscuit Co. for its account-specific marketing business to handle local marketing with retailers, until recently at True North Communications' MGR, Wilton, Conn. Pitching are J. Brown/LMC, Stamford, Conn.; and Reach Marketing and the Ryan Partnership, both Westport, Conn. Nabisco executives couldn't be reached at press time.

Copyright May 1998, Crain Communications Inc.

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