Revlon, New York, should modify advertising for its ColorStay hair color to qualify claims, said the National Advertising Division of the Council of Better Business Bureaus. Acting on a challenge from rival Bristol-Myers Squibb Co.'s Clairol, Stamford, Conn., NAD said Revlon should avoid "unintended and unsupported" claims of the product's superiority and permanence. The ColorStay claims have appeared in print, TV, the Internet and package labels. Revlon agreed to consider NAD's guidelines in future advertising for the product. Revlon handles advertising in-house via Tarlow Advertising.
Copyright February 1999, Crain Communications Inc.