NAD rules in GM/Ford ad dispute

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The National Advertising Division of the Council of Better Business Bureaus said Ford Motor Co.'s comparative ads for the Ford Expedition do not improperly exclude General Motors Corp.'s Chevrolet Suburban. GM challenged the TV, print and Internet "best-in-class" ads by J. Walter Thompson USA, Detroit, claiming the two sport utility vehicles were in the same class. But NAD found GM's own ads position the larger Suburban in a different class than GM's smaller Yukon and Tahoe, which are mentioned in Ford's ads.

Copyright August 1997, Crain Communications Inc.

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