Nader: Let FTC take on kids marketers

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Ralph Nader today wrote the House and Senate leadership on behalf of his Commercial Alert consumer group urging legislators to lift curbs on the Federal Trade Commission's authority to bar ads aimed at kids. The letter, also signed by Commercial Alert Director Gary Ruskin, called a 1980 law limiting the FTC "corporate abuse incarnate,'' saying it protects "adults who prey on children.'' Citing what it said was a "deluge'' of marketing aimed at kids, the letter urged that, at a minimum, Congress restore the FTC's authority to act and also direct the FTC to initiate rulemaking on kids marketing.

Copyright September 1999, Crain Communications Inc.

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