The high traffic numbers lured new advertisers such as State Farm Insurance, Bonzi.com Software, Allstate Insurance Co., Network Solutions and Citicorp. However, the surge in revenues fell back after a federal appeals court suspended the injunction while Napster appeals. AdRelevance looked at 23 Web sites including Napster, Sonicnet.com and AudioFind. Sonicnet posted revenue gains of 25%, while ad interest in AudioFind jumped 95%.
Copyright September 2000, Crain Communications Inc.