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Narrative announces new ad format

Published on .

Narrative Communications, Waltham, Mass., announced Enliven 3.0, an upgraded Web advertising solution that gives marketers a larger format in which to deliver rich media ads. With Enliven 3.0, users can click on an ad to expand its size, giving marketers more screen real estate to communicate their messages. Procter & Gamble Co., CareerBuilder Network and SunTrust Banks are now using Enliven 3.0 on campaigns. P&G, for example, is now running a rich-media ad for its Always brand on the Women's Wire site. Examples of ads using Enliven 3.0 are available at www.narrative.com/gallery.

Copyright October 1998, Crain Communications Inc.

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