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Narrowline, Greenfield launch new online research

Published on .

Online ad transaction company Narrowline, San Francisco, on April 24 announced it has activated a 15,000-person Internet user panel to conduct monthly branding, creative and Web site analysis. The research, which will be conducted by Narrowline's Media Research Group, will augment Narrowline's audience profile surveys done with Narrowline Media Exchange, an online trading system for media buying and selling.

In other research news, Greenfield Online said it would launch the first two "In the Know" online market research studies, focusing on the college and lesbian/gay markets. Greenfield Online is an Internet-based market research company with a database of 500,000 households.

Copyright April 1998, Crain Communications Inc.

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