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Narrowline to launch ad transaction system

Published on .

San-Francisco based Narrowline on Aug. 11 will launch Brought To You By, an online ad transaction system that will streamline the ad buying and selling process. Using Brought To You By, advertisers can research sites based on select audience criteria and order impressions down to specific page placement. Brought To You By automates ad insertions, billing, reporting and other functions of the online ad process. More than 75 companies have subscribed to the service, including Ogilvy & Mather, Y&R Advertising, D'Arcy Masius Benton & Bowles, Anderson & Lembke, Western International Media and others.

Copyright August 1997, Crain Communications Inc.

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