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Nascar picks PriMedia

Published on .

The National Association of Stock Car Auto Racing (Nascar) named marketing and communications firm PriMedia, Atlanta, to develop the marketing strategy for its 50th anniversary next year. PriMedia will also supervise the 200 hours of Nascar programming tied to the anniversary that will air on broadcast and cable TV networks next year.

Copyright April 1997, Crain Communications Inc.

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