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Nascar signs True Value

Published on .

True Value signed a three-year sponsorship deal with the National Association of Stock Car Auto Racing (Nacar), making the retailer the "official hardware store of Nascar." The deal gives True Value ownership of the Nascar "Man of the Year" award, and eligible drivers will sport a True Value decal on their cars. True Value will sponsor ESPN's broadcast of the "Man of the Year" ceremony later this year. True Value will also buy time on Nascar broadcasts and fill it with racing-themed advertising from Leo Burnett USA, Chicago.

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