Bouchez Kent & Co., Havas Advertising's McKinney & Silver, and WPP Group's J. Walter Thompson are all vying for the $30 million account.
Richard Roth, president of Richard Roth Associates consulting firm, said a direct marketing search will take place afterward.
"We want to make sure we have the best resources," Mr. Roth said, who added that he expects a decision to be made by September. -- Rich Thomaselli.
Copyright June 2001, Crain Communications Inc.