‘National Geographic’ aids Novica.com in its e-commerce efforts

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National Geographic has signed a strategic alliance with Novica.com, an e-commerce site specializing in handcrafted works of fine art and home decor sourced directly from artisans in developing economies. Under the terms of the alliance, National Geographic has become a 19% shareholder in Novica.com and will provide Novica with relevant content from its editorial resources, cross-marketing support, and access to its commerce channels (retail, catalog, and online).

Copyright December 2000, Crain Communications Inc.

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