National Online Shopping Week debuts

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In an effort to raise consumer awareness of safe electronic transactions during the holiday season, a consortium of online merchants kicks off National Online Shopping Week Nov. 27 through Dec. 4. Among the organizations spearheading National Online Shopping Week are MasterCard International, EZSpree, shop.org, the Association for Interactive Media and FamilyPC magazine.

Merchants participating in National Online Shopping Week must adhere to the latest in secure transaction protocols and are asked to offer consumer incentives ranging from free shipping to discounts. A new Web site at www.onlineshoppingweek.com, offers consumers payment security information, advice about shopping online, links to participating merchants and the opportunity to participate in an online shopping survey.

Copyright November 1998, Crain Communications Inc.

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