National Pork Producers to help pitch McD's sandwich

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National Pork Producers Council, Des Moines, is helping finance an ad campaign to launch McGrilled Pork Sandwich, a new item, at 400 McDonald's restaurants in the Midwest. The sandwich, timed to National Pork Month, debuts Oct. 9 and is the first new pork sandwich at McDonald's Corp. since the 1981 introduction of McRib.

Copyright October 1998, Crain Communications Inc.

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