National Post Online appoints new agency

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TORONTO--National Post Online has hired Fresh Advertising of Toronto to handle its online news site's advertising needs, following talks with several ad agencies. Operating as a division of the National Post national newspaper for the past several months, National Post Online will be relaunched in June with a new campaign from Fresh Advertising.

Fresh Advertising was founded earlier this year by Declan Sinclair, Colin Priestley and Brent Pulford. Clients include Rogers New Media, ENN, Bid-com and Yellow.ca. Fresh Advertising works with both traditional advertising techniques and also offers new-media services.

Copyright May 2000, Crain Communications Inc.

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