A magazine devoted entirely to mutual funds? In an industry where assets total more than $2 trillion, it was bound to happen. Mutual Funds is targeted at the investor, offering advice and "timely, top-notch information," said Editor Norman G. Fosback. Published by the Institute for Econometric Research in Fort Lauderdale, Fla., Mutual Funds will be every other monthly until February; then it goes monthly. The October/November premiere issue hit newsstands with circulation of 350,000. A color page ad is $21,840. Edward Frey is publisher and John Grant and Dan Goldemen are ad managers. Sales offices are at 25 W. 43rd St., Suite 1109, New York, 10036. Phone: (800) 338-4525.
The new Meigher Communications magazine, Saveur, is for people who really enjoy food and travel. Its cover slogan, "Savor a world of authentic cuisine," describes what the magazine is all about. It offers readers "profiles" of dishes with photographs, recipes, descriptions of restaurants where the dish is served and history of the dishes. The every other monthly was launched in September with a circulation of 100,000. Dorothy Kalins is editor in chief and David Kahn is associate publisher. A b&w page is $4,400; a color page is $6,000. Offices are at 100 Avenue of the Americas, New York, 10013. Phone: (212) 334-1212.
"The National Times"
David Krebs, who launched the careers of such rock groups as Aerosmith and AC/DC, has started a new magazine. The Na- tional Times is published by Curtis Circulation Co., a division of Hachette Filipachi. Issues will contain about 40 articles from various American and international print media. "The best of the best," said Mr. Krebs, who is both publisher and editor. The every other monthly premiered last month with a circulation of 100,000; it begins monthly publication in February. Denise Kelly is ad director. A b&w page is $1,920; a color page is $2,635. Offices are at 177 E. 87th St., Suite 200, New York, 10128. Phone: (212) 996-0100.
Just what the world needs, another magazine geared toward twentysomethings. This one, however, plans to shatter all the hype and myths surrounding Generation Xers. P.O.V., from Capital Publishing, will launch in spring 1995. Drew C. Massey, founder and publisher of P.O.V., insists it will cover issues important to young men that most men's magazines and Generation X publications do not. Massey insists P.O.V. is "unlike alternative, urban hip hop and trendy downtown magazines." Rather, it will cover substantive topics such as finance, corporate advancement, technology, travel and, of course, "sex and relationships in the nineties." A color page ad is $10,000. Offices are at 575 Lexington Ave., 25th floor, New York, 10022. Phone: (212) 421-8676.
Aimed at divorced and separated people-who number more than 20 million in the U.S. is distributed by Kable News Co. Jack Tabatch is publisher and son Shane is ad manager. The magazine offers readers advice on financial and legal questions, parenting issues and gives tips on dating in the '90s. Fresh Start is set to premiere in February as an every other monthly with circulation of 350,000. A b&w page is $5,031; a color page is $7,026. Cynthia MacGregor is editor in chief of the new magazine. Offices are at 566 Westchester Ave., Rye Brook, N.Y. 10573. Phone: (914) 939-2111.