Natural gas distributor taps Kovel Kresser

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Energy Pacific, positioning itself as a leading energy provider under deregulation, named Kovel Kresser, Santa Monica, Calif., its first agency for what could grow into a $30 million to $40 million account. A planned campaign will be rolled out in January in California, Massachusetts, Ohio and other states. Energy Pacific is a joint venture of Pacific Enterprises and Enova Corp., which, pending approval of an announced merger, will become the largest U.S. natural gas distributor.

Copyright October 1997, Crain Communications Inc.

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