NatWest, an international financial services institution, appointed Razorfish
, New York, as its strategic digital partner to assist in the development of London-based NatWest's digital business and electronic commerce solutions. Razorfish will help NatWest create a consistent user experience across all digital media that supports and delivers the NatWest brand proposition to its customers. Redevelopment of the bank's main Web site is the top priority, according to Razorfish.
Copyright October 1999, Crain Communications Inc.