New work will break early in 1999, reflecting a "new cohesion to the bank's branding," its new agency says. Previously, the business was divided between Ammirati Puris Lintas and Bartle Bogle Hegarty, both London.
The win comes just one month after London agencies TBWA Simons Palmer and BDDP.GGT merged, in line with parent Omnicom's decision to combine the operations of TBWA International and GGT worldwide.
The resultant U.K. agency has billings of around $420 million from clients such as the BBC, Sony PlayStation, Nissan and Hasbro.
"The NatWest account is one of the most important and influential in the country," says Paul Bainsfair, chairman of TBWA GGT Simons Palmer. "Winning the account more than illustrates that the four week old merger... is the most successful agency merger of recent years and has created a powerhouse in British advertising which will disrupt the cosy equilibrium of the other agencies in the Top 5."
Copyright June 1998, Crain Communications Inc.