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Nautica in yo-yo promo

Published on .

Hampton Industries, Kinston, N.C., linked with Yomega Corp. for a back-to-school promotion for its Nautica Boys clothing line that will include in-store events and a specially designed Yomega yo-yo as a gift with purchase. The "Yo Nautica!" promotion will be backed by newspaper advertising, outdoor, direct mail and a Web site. Renegade Marketing Group, New York, handles the promotion.

Copyright July 1999, Crain Communications Inc.

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