Naviant, enter marketing deal

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Online purchase registration outsourcer Naviant entered a marketing alliance with, formerly, an online promotions company. Under the deal, will integrate online promotion services into Naviant's marketing program offering consumers targeted incentives to register purchases online. Once a person enters a new product through Naviant's online registration service, they will have the choice to opt-in to become a member of, now's media vehicle for advertising and sponsorships. An affinity program gives Naviant clients the ability to continue targeting customers with incentive-based promotions.Ad network 24/7 Media, New York, has a less than 5% equity interest in Naviant.

Copyright February 2000, Crain Communications Inc.

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