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Navy recruits Campbell-Ewald

Published on .

U.S. Navy, Arlington, Va., named Campbell-Ewald, Warren, Mich., to handle its ad account. The Navy said the agency will get a two-month transitional contract, followed by five one-year options. While the Navy said the incentive-based contract has a potential maximum value of $330 million, it spends about $35 million annually on actual media advertising. Bates USA, Y&R Advertising and Rapp Collins Worldwide, all New York; and Martin/Williams, Minneapolis were finalists in the review. Rapp Collins and BBDO Worldwide, New York, were the incumbents.

Copyright September 2000, Crain Communications Inc.

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