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NBA expands entertainment unit

Published on .

The National Basketball Association, New York, is merging NBA Entertainment and NBA Properties into an expanded NBA Entertainment. Adam Silver, 37, president of NBA Entertainment since 1997, will be president of the merged operation. NBA Entertainment, which developed NBA.com and NBA.com TV, now will manage the NBA's and WNBA's worldwide TV, film, Internet and publishing activities, as well as consumer products, marketing partnerships, media properties and event relationships. NBA Commissioner David Stern said in a statement that the merger of the Internet and non-Internet ventures positions the league to "complete the evolution of the NBA to a digitally responsive global sports, media and entertainment company."

Copyright January 2000, Crain Communications Inc.

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