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NBA Finals video set

Published on .

The National Basketball Association Finals don't begin until Wednesday night, but the NBA already has its marketing plans in place for a home video product about the series. "The Official 1996 NBA Finals Video," from NBA video licensee CBS/Fox, will hit the NBA champ's market on July 12, with national release July 16.

The NBA and CBS/Fox will support with TV advertising created in-house and a cross-promotion with American Express Co., in which AmEx will offer 8 million cardholders the opportunity to purchase the video and other NBA items in a "1996 NBA Finals Gift Pack." The best-of-seven final series features the Chicago Bulls and the Seattle SuperSonics.

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