NBA TO LAUNCH UPSCALE MEN'S WEAR LINE

Dress Items to Be Branded With Basketball League's Logo

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NEW YORK (AdAge.com) -- Sartorially speaking, it was bound to happen sooner or later.
Four months after setting a new dress code for its players, the National Basketball Association is branching out into the fashion business.
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Four months after implementing a dress code for its players, and entertaining several offers from fashion houses, the National Basketball Association is teaming up with Colony Sportswear to create an upscale line of men’s apparel that will feature blazers, dress shirts and ties, all emblazoned with NBA logos and team marks.

Financial terms of the licensing deal were not disclosed.

52nd & 5th
The new line will be made under the label 52nd & 5th, a nod to the location of the world’s only NBA Store on 5th Avenue in New York. Colony Sportswear is based in Summit, N.J.

The collection will be available later this spring. Initial product offerings include wool and leather blazers at $348 and $648, respectively, that feature NBA and team logo embroidery on the inside lining. Dress shirts will go for $87.50 to $89.50, and woven silk ties will retail for $39.50.

“Colony Sportswear is a great addition to our product offering and we look forward to the debut of the 52nd & 5th collection,” Sal LaRocca, NBA senior VP-global merchandising group, said in a statement.

“The NBA and its players have always been ahead of the curve with progressive style and fashion,” said Pete Waldron, president of Colony Sportswear. “As trends gravitate to more formal dresswear, we are confident that NBA fans will find this collection appealing.”

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