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NBA, Nestle extend ties

Published on .

The National Basketball Association and Nestle Chocolate & Confections have renewed and expanded their marketing partnership that now makes Nestle "the official candy of the NBA." The deal includes sponsorship of the Slam Dunk event at NBA All-Star Weekend, to be called the Nestle Crunch Slam Dunk, and a commitment to buy more media on NBA broadcasts and create more extensive consumer promotions.

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