Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NBA, Nestle extend ties

Published on .

The National Basketball Association and Nestle Chocolate & Confections have renewed and expanded their marketing partnership that now makes Nestle "the official candy of the NBA." The deal includes sponsorship of the Slam Dunk event at NBA All-Star Weekend, to be called the Nestle Crunch Slam Dunk, and a commitment to buy more media on NBA broadcasts and create more extensive consumer promotions.

Most Popular
In this article: