×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NBA selects Digitas as Web partner

Published on .

The National Basketball Association named Digitas, Boston, to handle interactive work for the NBA and WNBA online. Digitas will work on global development of marketing and sponsorship strategies across all their properties. The NBA network of Web sites includes NBA.com, WNBA.com, the 29 NBA team sites, the 16 WNBA team sites and eight international sites (in English and local-language versions).

Copyright July 2000, Crain Communications Inc.

Most Popular
In this article: