NBA selects Digitas as Web partner

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The National Basketball Association named Digitas, Boston, to handle interactive work for the NBA and WNBA online. Digitas will work on global development of marketing and sponsorship strategies across all their properties. The NBA network of Web sites includes NBA.com, WNBA.com, the 29 NBA team sites, the 16 WNBA team sites and eight international sites (in English and local-language versions).

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