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NBA signs McDonald's

Published on .

Foot Locker is out and McDonald's Corp. is in as the National Basketball Association's retail partner for distributing its All-Star Game fan ballots. Details will be announced shortly, but McDonald's will support the effort with a consumer promotion, TV advertising starring Charles Barkley and Grant Hill, and Internet activities. McDonald's is said to be distributing 50 million ballots. NBA Properties handles for the league; Leo Burnett USA, Chicago, handles advertising for McDonald's.

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