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NBA TALKS BREAK DOWN; '95-96 SEASON IMPERILED ADVANCE BUYS AMERICAN CITY PUBLICATIONS;NIKE SNATCHES SAATCHI'S ZIMMERMAN FOR AD POST;TELECO LEGISLATION PASSES THE HOUSE; BELLSOUTH TAPS MERKLEY NEWMAN HARTY; PEPSICO'S $35M AUSSIE MEDIA BUSINESS IN REVIEW; SYDNEY-PEPSICO;CHANCELLOR BIDS $395M FOR SHAMROCK RADIO;MAKE A RUN FOR THE SANDWICH; U.S. ROBOTICS' MEGAHERTZ TAPS BBDO WEST; MILLER CALLS MOLSON MARKETING INTO THE FOLD; L.A. GEAR HAWKS HOCKEY FOOTWEAR VIA NHL; DANONE CALLS GREY IN FOR EURO DAIRY TASK;GSD&M TAPS MCCOY; PLANS CHICAGO OFFICE; GENIE CLOSES ITS ONLINE MALL; KRESSER STEIN PRINCIPALS LEAVING

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CHARLOTTE, N.C.-Robert Newhouse's Advance Publications beat out one other bidder to reach an agreement to acquire American City Business Journals for $268.9 million. American City owns a network of 28 weekly business publications with combined circulation of 330,000, plus three motorsports magazines and a national ad rep company. American City had net income of $5.3 million on revenue of $97.7 million last year. Advance Publications is one of the largest privately held media empires in the world, with magazines including Vogue, Vanity Fair and Glamour, as well as 22 daily newspapers. The deal is expected to close in October. Ray Shaw, the former Dow Jones & Co. president who spearheaded a takeover of American City in 1989, will remain chairman-CEO.

BEAVERTON, Ore.-Nike has raided Saatchi & Saatchi Advertising, New York, yet again to hire its latest advertising executive. Joe McCarthy, Nike's worldwide ad director, who was lured away from Saatchi early last year, has now hired Chris Zimmerman, formerly a Saatchi senior VP-management director, as U.S. ad director. During his 12-year tenure at Saatchi, Mr. Zimmerman worked on Burger King Corp.'s Kids Club and Procter & Gamble Co. businesses, among others.

WASHINGTON-The U.S. House last Friday passed a historic rewrite of the Communications Act of 1934 by a vote of 305-117, calling for stricter limits on how many media outlets a corporation can own as well as easing the ability of regional Bell companies to enter the long-distance business. An amendment barring any single media company from owning TV stations reaching more than 35% of all U.S. viewers was also passed. Additionally, Rep. Ed Markey, (D., Mass.) secured a second victory over the networks on the v-chip, which mandates TV sets contain violence-blocking chips and encourages the networks to rate their programs for violence and sex. Earlier in the day, the House passed a bill ensuring that "heavy-handed federal regulation will not inhibit the development of the Internet and online services." The matter now goes to a conference committee, as the Senate passed a more conservative version of telecommunications reform legislation June 15. Separately, the Big 4 TV networks earlier last week created a $2 million fund to spur development and production of devices to enable parents to limit viewing of individual programs or entire channels.

ATLANTA-BellSouth Telecommunications awarded its $45 million to $50 million telecommunications ad account to Merkley Newman Harty, New York. Tucker Wayne/Luckie & Co. will continue to handle BellSouth Yellow Pages and cellular advertising. Sister Omnicom Group shop BBDO Worldwide earlier pulled out of the review when it won an Olympic assignment for AT&T; BBDO then recommended Merkley take its place. BBDO South will handle media buying for the telecommunications account.

Australia is reviewing its $35 million consolidated media business. Contenders include Ogilvy & Mather, which handles KFC worldwide outside Australia; Leo Burnett Connaghan & May, handling Frito-Lay; Clemenger/BBDO, handling Pepsi-Cola and Pizza Hut; and Merchant & Partners, media buyer for KFC's Australian agency, John Singleton Advertising.

DALLAS-In the largest radio deal ever, Chancellor Broadcasting Co., with investment company Hicks, Muse, Tate & Furst, offered $395 million for Shamrock Broadcasting. If successful, that would give

Chancellor 33 radio stations, ranking it third behind the recent

Westinghouse-CBS pairing and Infinity Broadcasting.

NEW YORK-No news is bad news at the National Basketball Association.

Labor talks between owners and players broke off late last week following reports that both sides were actually making progress. Officials for both sides said that puts the 1995-96 season in jeopardy. An NBA spokesman said that August marketing meetings with licensees and sponsors, canceled because of the labor negotiations, have yet to be rescheduled. NBA players will vote within a month on whether to decertify their union.

IRVINE, Calif.-Attempting to reignite sales of its core menu items, Taco

Bell today introduces its first sandwich, the Texas Taco sandwich, made of

beef or chicken with southwestern sauce, lettuce, cheddar cheese and

tomatoes on Texas flatbread. A 30-second TV spot from Bozell/Salvati

Montgomery Sakoda, Costa Mesa, stars actor Jack Palance, who plays an

outlaw aiming to tame the sandwich that "tastes so big it ought to be

outlawed."

SALT LAKE CITY-U.S. Robotics' Megahertz, a leading modem marketer for

portable PCs, named BBDO West, San Francisco, to handle its $5 million

account. Hurst Group, Salt Lake City, formerly handled (see related item

at right).

MILWAUKEE-Miller Brewing Co. has decided to fully integrate its

semi-autonomous Molson Breweries USA unit into its marketing and sales

structure. Miller said functions of Molson Breweries' Reston, Va., office

and its American Specialty

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