NBA, WNBA and SportsLine sign multi-year partnership

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The National Basketball Association, the Women's National Basketball Association and Internet sports media company SportsLine.com agreed to a multi-year global partnership that includes licensing rights, a presenting sponsorship of the NBA's interactive talk show, "The NBA Beat," the production of a fantasy game for NBA.com and various cross-promotional opportunities. NBA and WNBA will provide SportsLine.com users with custom video highlight packages. SportsLine.com and its Euro-Asian subsidiary Sports.com also will receive real-time scores and statistics for every NBA and WNBA game. In return, SportsLine.com may use NBA marks and logos throughout its site and within its fantasy basketball games.

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