The National Basketball Association, the Women's National Basketball Association and Internet sports media company SportsLine.com agreed to a multi-year global partnership that includes licensing rights, a presenting sponsorship of the NBA's interactive talk show, "The NBA Beat," the production of a fantasy game for NBA.com and various cross-promotional opportunities. NBA and WNBA will provide SportsLine.com users with custom video highlight packages. SportsLine.com and its Euro-Asian subsidiary Sports.com also will receive real-time scores and statistics for every NBA and WNBA game. In return, SportsLine.com may use NBA marks and logos throughout its site and within its fantasy basketball games.
Copyright January 2001, Crain Communications Inc.