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NBC Asia launches India's first digital TV service

Published on .

BOMBAY -- General Electric Co.-owned TV networks NBC and CNBC commence broadcast to India October 17 onwards as the country's first digitally encrypted pay channels in a market stuffed full with around 50 terrestrial and satellite services.

The news and entertainment-based NBC and its business counterpart CNBC will broadcast 24 hours via the Asiasat 2 satellite, sharing the same platform as Rupert Murdoch's Star Movies pay channel. The two NBC Asia channels entered Asia April 15 with broadcasts to Hong Kong and surrounding areas.

"With the launch of these two channels, we are bringing India to the forefront of digital TV technology in Asia," S.K.Fung, Hong Kong-based NBC Asia president, told reporters in Bombay.

The channels will incorporate local programming along with popular U.S. shows hosted by Jay Leno, Selina Scott and Tom Brokaw. NBC is building a studio in the heart of Bombay, India's commercial hub.

Copyright October 1996, Crain Communications Inc.

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