NBC Asia makes first move into Japan

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HONG KONG -- NBC Asia is to launch a specially- produced channel for Japan on DIRECTV JAPAN, the digital, direct-to-home, pay-TV service, in the final quarter of this year. This will be NBC's first step into the Japanese market.

The new channel will take the most popular programming elements from the NBC, CNBC and MSNBC channels, to include general and business news programs from Asia and the U.S., plus arts, documentary, sports and children's programming, along with TV dramas and talk-shows. It will be tailored to the market with dubbing and sub-titles.

S.K. Fung, president of NBC Asia, says the network, which currently broadcasts four separate feeds of CNBC and NBC channels aimed at different regional markets in Asia, has been examining various ways in which to launch in Japan "for some time now".

CNBC Asia distributes a 24-hour service to more than six million households across the Asia-Pacific region. It claims that daypart and terrestrial distribution means another 28.6 million homes have access to CNBC programming.

Copyright April 1997, Crain Communications Inc.

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