The company reported 4% growth in revenue to $33.2 billion, and a 14% increase in net income to $4.43 billion in over
The TV unit benefitted from higher prices for ads sold in the upfront and scatter markets, said Keith Sherin, GE's chief financial officer.
He noted second-quarter scatter prices ran approximately 7% above the upfront and third-quarter scatter prices are 14% higher. Scatter sales are sales made during the TV season.
Mr. Sherin forecast NBC's revenue will increase 25% to 30% in the third quarter and operating profit will grow 50% to 60% year over year, thanks the just-closed acquisition of the Telemundo network, the syndication sales of NBC's Will & Grace and the effect of Sept. 11's disruption on year-over-year comparisons.