NBC has attempted a variety of strategies for its principal Internet property in recent years. The decision to create a spin-off unit -- NBCi -- came in 1999 when the company combined its XOOM.com property and its Snap.com property, a portal service that had originally been started by CNET with some other NBC Web sites. However, despite heavy promotion touting the ubiquity of NBC in other media, NBCi never caught sufficient traction with consumers. -- Catharine P. Taylor
Copyright April 2001, Crain Communications Inc.