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NBC, Colgate team up in fall

Published on .

NBC and Colgate-Palmolive are teaming up in a fall promotion to bring attention to both the network's and company's "brand." The "Star with the Stars" talent search contest will afford one winner 40 seconds of televised fame on NBC. Colgate-Palmolive will kick off the promotion with radio and television spots and with a free-standing multipage insert in print media slated to reach 52 million homes.

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