×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NBC, Colgate team up in fall

Published on .

NBC and Colgate-Palmolive are teaming up in a fall promotion to bring attention to both the network's and company's "brand." The "Star with the Stars" talent search contest will afford one winner 40 seconds of televised fame on NBC. Colgate-Palmolive will kick off the promotion with radio and television spots and with a free-standing multipage insert in print media slated to reach 52 million homes.

Most Popular
In this article: