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NBC to counter Warner's CityWeb

Published on .


In its winter affiliates meeting earlier this week in New Orleans, NBC said it will compete with CityWeb, the online network Warner Bros. Online is cobbling together with TV station Internet sites (See Ad Age 1/6/97). Like CityWeb, NBC said it will provide content to station Web sites; in exchange the network will sell ad space on the sites to national advertisers. Said one affiliate executive who was familiar with both company's presentations: "Warner seems further along with its plan for the moment. Our [station] group has to decide if it wants to wait."

Copyright January 1997, Crain Communications Inc.

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