NBC may dip online for rival to Weather Channel

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In a move that could be a blueprint for the future, NBC is creating a video version of its Intellicast online weather service for Primestar. If successful on the direct broadcast satellite service, Intellicast could be rolled out on other video platforms as a challenge to cable TV's Weather Channel.

Initially developed to be the weather component for MSNBC online, Intellicast is used by a number of NBC TV stations on their Web sites. On Primestar, it initially will not be very different from what users see online. High-resolution maps will be used, similar to what viewers see on their local TV weather broadcasts.

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Copyright February 1997, Crain Communications Inc.

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