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NBC may dip online for rival to Weather Channel

Published on .

In a move that could be a blueprint for the future, NBC is creating a video version of its Intellicast online weather service for Primestar. If successful on the direct broadcast satellite service, Intellicast could be rolled out on other video platforms as a challenge to cable TV's Weather Channel.

Initially developed to be the weather component for MSNBC online, Intellicast is used by a number of NBC TV stations on their Web sites. On Primestar, it initially will not be very different from what users see online. High-resolution maps will be used, similar to what viewers see on their local TV weather broadcasts.

For more on this story read the full article in the IMM section.

Copyright February 1997, Crain Communications Inc.

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