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NBC launches new teen site

Published on .

NBC on Sept. 6 will launch "At the Max," a Web site targeted at teens that will integrate content from the network's TNBC (Teen NBC) Saturday Morning programming lineup.

Themed around "The Max," a diner featured on NBC's "Saved by the Bell" show, the site will incorporate content from network programming, as well as integrate advertisers' content. Other NBC shows that will be featured on the site include "Hang Time" and NBC's new series "City Guys." The site has lined up advertisers Kellogg Co., which will sponsor the "Game Zone," and The Gap, which will sponsor a "Get That Look" fashion area.

Copyright September 1997, Crain Communications Inc.

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