MSNBC.com, MSNBC Cable and NBC News, The Washington Post
and Washingtonpost.Newsweek Interactive have announced plans to form an alliance to share news material and technological and promotional resources. Andrew Lack, president of NBC News, and Alan Spoon, president of The Washington Post Co., made the announcement today. A major component of the relationship will be the launch of Newsweek.MSNBC.com, scheduled for early 2000. Starting immediately, MSNBC.com will carry editorial content from Newsweek.com and Newsweek magazine in various sections through the site. In addition, MSNBC.com will have access to content from The Washington Post
and washingtonpost.com. Similarly, washingtonpost.com and Newsweek.com will have access to NBC News multimedia content, covering broadcast, cable and the Internet. Journalists from The Washington Post
will appear on NBC News and MSNBC Cable, including regular segments on "The News With Brian Williams.'' Co-branded segments, based on both magazine and Web reporting, also will appear regularly on MSNBC cable. Additional plans under discussion between MSNBC and Newsweek
include joint coverage of selected major events and breaking news, multiplatform programming projects and expanded Internet coverage. Editorial oversight for each media organization will remain independent. Advertising packages will be developed that use the cross-media opportunities of the alliance. In addition, the companies will benefit from cross-platform promotion among the media properties involved in the deal. Full implementation of the alliance will follow completion of a definitive agreement.
Copyright November 1999, Crain Communications Inc.