NBC will hook up with Revlon for a one-week watch-and-win sweepstakes to promote four of its returning shows. Starting Sept. 21, viewers will be asked to identify a "wardrobe color" worn by actors in "Caroline in the City," "Mad About You," "Just Shoot Me" and "Frasier." Grand prize is a Cadillac Catera painted in Revlon's new fall color--brazenberry. The promotion will be supported by ads in various women's magazines, as well as in on-air promo spots. In other NBC ad tie-ins, Clairol will sponsor a six-page insert in the September Vogue promoting the new fall line-up. Barq's root beer and United Airlines are also involved in various promotions.
Copyright June 1998, Crain Communications Inc.