NBC's upfront party plans upset agencies

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A number of agency media executives were grousing last week about NBC's plans to severely limit attendance at a Rainbow Room reception after its prime-time upfront presentation on May 18. "This is a big deal for a number of clients ... and they expect to be able to meet NBC executives," complained one agency media manager. "I'm not going to be able to accommodate all my client people." However some NBC executives said the number of upfront attendees has become so numerous they weren't seeing important clients as it was.

Copyright May 1998, Crain Communications Inc.

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