NBC SIGNS TOYOTA AS ONLINE SPONSOR; APPLE, AOL EXTEND VENTURE; BOZELL PROMOTES PAKULA, BLACK; BROADCAST NETS JOIN NEWS SERVICE; TVA JOINS CANADA'S VIDEOWAY

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NBC is adding Toyota Motor Sales USA's Toyota and Lexus divisions as advertisers in its NBC Online area on America Online, said Alan Cohen, exec VP-marketing for the broadcast network. Users will be able to browse through new car models and communicate with each other on bulletin boards. McDonald's was the first advertiser in NBC's online area. Separately, Mr. Cohen last week was named Interactive Marketer of the Year at the Conference on Interactive Marketing/West, in Scottsdale, Ariz.

Apple Computer and America Online's Redgate Communications will distribute the next generation edition of their En Passant CD-ROM catalog by yearend, said Ted Leonsis, president of AOL Services Co. The new disc will offer online connections to both AOL and Apple's eWorld service and will use "smart agents" to allow consumers to access updated information on sales and product availability. A joint venture company is being formed to oversee the catalog venture.

Andrew Pakula and Judy Black were named senior partners, co-directors of interactive media development, new posts at Bozell, New York. Mr. Pakula had been senior VP-new business director; Ms. Black was senior VP-strategic media project manager.

ABC News and NBC News will participate in Time Inc.'s interactive news-on-demand service, to be offered on Time Warner's Full Service Network in Orlando, Fla., next year. The service, known as News Exchange, will allow viewers to watch stories and background reports whenever they want on subjects including news, sports, weather, personal finance, health and entertainment. The networks will offer access to all of their news programming. The service was publicly demonstrated for the first time Oct. 13 at the Radio & Television News Directors Association convention in Los Angeles.

Advertisers on the French-language TVA network in Montreal and Quebec City can now reach 215,000 Videoway cable subscriber homes in those cities with interactive information about their products. A prompt at the end of each commercial break offers viewers the opportunity to access more information about advertisers, enter contests and request coupons by pushing buttons on their remote controls.

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