Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NBC has sold half of Sydney Olympic time

Published on .

NBC has sold half of its available advertising for the Sydney Olympic Games next year despite the scandal surrounding the International Olympic Committee and the 2002 Salt Lake City Games, NBC Sports Chairman Dick Ebersol said late last week. He said the network has sold 50% of its Sydney inventory to 11 official sponsors. He is negotiating with 12 others and expects to secure deals by May 1.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: