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NBC takes a stake in CNET site

Published on .

NBC agreed to take an equity stake in Snap!, the "portal" starting page site from CNET, San Francisco. NBC and CNET will run the site as a joint venture, with some NBC employees expected to join the Snap! staff. NBC will acquire a minority stake in Snap! with the option to increase its ownership to 60%. In addition, NBC will purchase a 5% equity stake in CNET. Industry analysts predict more media companies will strike deals with major search engines and portal sites in the coming months.

Copyright June 1998, Crain Communications Inc.

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