NBC takes upfront online

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NBC's upfront presentation to advertisers is going cyber. As advertiser and agency executives gather in Avery Fisher Hall at New York's Lincoln Center on May 13, those who can't make it but have a personal computer can call up NBC's Web site at 2 p.m. (ET) and watch "Primetime Preview" live. Chats with NBC celebrities will be featured.

Separately, NBC's first online co-production with Microsoft Corp. began Monday. The two companies have produced a site to accompany the "Today" show's weeklong trip to Ireland at http://www.msnbc.com.

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