Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NBC tests video to computers

Published on .

Intel Corp. and NBC Thursday will announce the first major deployment of Intercast technology, a method of transmitting TV video and Internet content to computers. The partners plan to offer coverage of the Summer Olympics. Intercast uses a portion of a TV signal known as the vertical blanking interval to provide Web pages and TV video to computers equipped with a special receiver. Industry observers view the technology as a relatively inexpensive way for both content providers and consumers to take a first step towards interactive TV.

Most Popular
In this article: