NBC had its lawyers send a strongly worded letter to YouTube.com to pull all NBC clips off its site, now numbering close to 500. It wants Web surfers to either buy the video from iTunes for $1.99, or view it free at its own site, NBC.com.
But several bloggers questioned why NBC was picking on YouTube, but allowing Google Video to continue to post "Lazy Sunday." A quick Google search found that the clip could be found at numerous other sites, including GorillaMask.com and CollegeHumor.com. As Xeni Jardin at Boing Boing notes, the main problem with NBC's approach: "Viral means the stuff has a life of its own, guys, and that's what made it a hit."
But NBC doesn't see it that way. Julie Summersgill, a spokeswoman for NBC Universal, was quoted as saying "we're taking a long and careful look at how to protect our content."