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(May 11, 2001) -- After a season of poor ratings, advertiser concerns and harsh reviews, World Wrestling Federation Entertainment Inc. and NBC have decided to end its rookie XFL professional football league after only one season.

This was expected by a number of analysts, who watched the spring league's ratings dive on Saturday night on NBC from a ratings high of 10 for its initial game to low of 2 by season's end in April.

UPN and TNN also carried XFL games. While games aired on NBC were generally viewed as a financial failure, those carried by UPN and TNN were seen as better performers in terms of those networks' relative ratings.

Overall, World Wrestling Federation anticipates that its share of the after-tax cash losses will be approximately $35 million. NBC is expected to announce that it will return to programming movies on Saturday night. -- Wayne Friedman

Copyright May 2001, Crain Communications Inc.

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